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Media industry trends and dynamics: The social media boom

Abbas, Shirin and Singh, A.K. (2014) Media industry trends and dynamics: The social media boom. Procedia - Social and Behavioral Sciences, 155. pp. 147-152. ISSN 1877-0428

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Media Industry in 2014 is moving away from traditional print and audio-visual domination and into the digital age with smartphones being the key to ushering in innovative technology, creativity and high-speed communication.Mobile telephony has proved a huge plus in propagating digital applications not just in the metros but also in smaller cities and towns.There has been a phenomenal growth of digital media usage despite the poor power and infrastructure situation in India which is a huge deterrent.India today boasts of the third largest population on Facebook and the growing numbers are an indicator of things to come.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by: School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Digital media; India; facebook; social media; new media
Subjects: T Technology > T Technology (General)
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 19 Jan 2015 08:17
Last Modified: 27 Apr 2016 00:53
URI: http://repo.uum.edu.my/id/eprint/13011

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