Abbas, Shirin and Singh, A.K. (2014) Media industry trends and dynamics: The social media boom. Procedia - Social and Behavioral Sciences, 155. pp. 147-152. ISSN 1877-0428
Preview |
PDF
Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (288kB) | Preview |
Abstract
Media Industry in 2014 is moving away from traditional print and audio-visual domination and into the digital age with smartphones being the key to ushering in innovative technology, creativity and high-speed communication.Mobile telephony has proved a huge plus in propagating digital applications not just in the metros but also in smaller cities and towns.There has been a phenomenal growth of digital media usage despite the poor power and infrastructure situation in India which is a huge deterrent.India today boasts of the third largest population on Facebook and the growing numbers are an indicator of things to come.
Item Type: | Article |
---|---|
Additional Information: | International Conference on Communication and Media 2014 (i-COME’14), Organised by: School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia. |
Uncontrolled Keywords: | Digital media; India; facebook; social media; new media |
Subjects: | T Technology > T Technology (General) |
Divisions: | School of Multimedia Technology & Communication |
Depositing User: | Mrs. Norazmilah Yaakub |
Date Deposited: | 19 Jan 2015 08:17 |
Last Modified: | 27 Apr 2016 00:53 |
URI: | https://repo.uum.edu.my/id/eprint/13011 |
Actions (login required)
View Item |