mailto:uumlib@uum.edu.my 24x7 Service; AnyTime; AnyWhere

The role of portrait in Iranian cinema posters design

Keshavarzi, Firouzeh and Mohd Adnan, Hamedi (2014) The role of portrait in Iranian cinema posters design. Procedia - Social and Behavioral Sciences, 155. pp. 460-464. ISSN 1877-0428

[thumbnail of pro69.pdf]
Preview
PDF
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (352kB) | Preview

Abstract

One of the strongest methods used in sending messages in advertisement is to apply a portrait in graphic design, especially when we are addressing a large crowd of ordinary people.Since any advertisement is done thoughtfully and with a certain goal in mind, the portrait can be considered as an element in advertising.The art of graphic is known as a means of communication and media for a long time and its strong capabilities and effectiveness are globally recognized on issues, namely social, cultural, political and economic, etc. The art of portrait can be used as a cultural symbol in advertising

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Portrait; image; advertisement; graphic
Subjects: N Fine Arts > NC Drawing Design Illustration
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 20 Jan 2015 03:33
Last Modified: 19 May 2016 02:05
URI: https://repo.uum.edu.my/id/eprint/13071

Actions (login required)

View Item View Item