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Examining a moderating role of migration on news usage in an intra-national ethnic setting


Saleeman, Ibrahim G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Examining a moderating role of migration on news usage in an intra-national ethnic setting. Journal of New Media and Mass Communication, 34. pp. 1-6. ISSN 2224-3267

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Abstract

The effect of cross border migration on news consumption has been well explored in uses and gratifications studies. Most of these studies focus on international migrants with little empirical attention on intra-national migrants. Besides, most of these studies have not examined migration within the context of ethnic variables like ethnic identity. This study is examining a possible moderating effect of migration on ethnic identity as a predictor of news usage among the three major ethnic groups in Nigeria. Survey questionnaires were administered on 400 undergraduates in three universities in Nigeria between January and April, 2014. We use Partial Least Square Structural Equation Modeling (PLS-SEM) approach to measure the relationships among the variables Findings show ethnic migration having a significant moderating effect on the predictive power of ethnic identity on news gratifications.

Item Type: Article
Uncontrolled Keywords: news, gratifications, ethnicity, ethnic identity, motivations, intra-national
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Education & Modern Languages
Depositing User: Dr. Adrian M. Budiman
Date Deposited: 12 May 2015 09:06
Last Modified: 27 Apr 2016 08:49
URI: http://repo.uum.edu.my/id/eprint/13994

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