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The state of deployment and adoption of mobile services in Malaysia: A comparative study

Chin, Chin Wong and Pang, Leang Hiew (2005) The state of deployment and adoption of mobile services in Malaysia: A comparative study. In: International Conference on E-Commerce (ICoEC) 2005, 10-11 Jan 2005, The Summit Hotel, Subang USJ, Selangor, Malaysia.

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Abstract

Hitherto, there has been little research on the consumption of mobile technologies in Malaysia. A clear definition allows telcos to focus on the most crucial part of their business and prevent them from repeating the costly mistakes of the recent past by entering and subsequently exiting, non-core businesses and markets.This paper seeks to address the current state of telcos in Malaysia by presenting constructive evidence as recent as second quarter of 2004.This paper offers a compilation of mobile services consumption in a number of leading countries in order to map possible future scenarios on the use of mobile technologies locally. It is only recently that industry has begun to broaden its views of the mobile consumers to include deeper understanding of users’ behaviour.Predictions of increasing revenue from mobile services in the future depend ultimately on the successful development and the satisfaction of an end-user market rather than technical development.This paper serves as foundation for further studies concerning the factors influencing the adoption of mobile entertainment services.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 983-3282-09-1 Organized by: School of Accountancy, Universiti Utara Malaysia
Subjects: T Technology > T Technology (General)
Divisions: College of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 25 Jun 2015 06:37
Last Modified: 25 Jun 2015 06:37
URI: https://repo.uum.edu.my/id/eprint/14631

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