Kasim, Azilah Managerial challenges of fostering partnerships to create a sustainable tourism destination: The complex path towards sustainability. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

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Abstract

This case study focuses on the managerial challenges facing Tan Sri Khalid Ramli as the CEO of Langkawi Development Authority (LADA) at the time of the study.It focused particularly on efforts to develop Langkawi as a sustainable tourism destination.It assessed the managerial challenges in forming and managing a collaborative effort towards making Langkawi sustainable. Sustainable tourism is a concept already adopted by many destinations such as Costa Rica, and Maldives to counter or minimize negative impacts often associated with the practice of mass tourism.It opens door for management of existing tourism resources for the benefit of future generations and advocates that destination or tourism products managers strive to incorporate sustainable practices into their management style.

Item Type:	Monograph (Project Report)
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	College of Law, Government and International Studies
Depositing User:	Prof. Dr. Azilah Kasim
Date Deposited:	16 Aug 2015 01:11
Last Modified:	16 Aug 2015 01:11
URI:	https://repo.uum.edu.my/id/eprint/15167

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