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A study of mobile travelers behavior of postgraduate students in Universiti Utara Malaysia


Khaled, Kays Moh S.L and Bohari, Abdul Manaf (2012) A study of mobile travelers behavior of postgraduate students in Universiti Utara Malaysia. International Journal of Academic Research in Progressive Education and Development, 1 (1). pp. 291-306. ISSN 2226-6348

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Abstract

The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and mobile travelers of postgraduate students.Theory of Planned Behavior (TPB) employed as the underlying to figure out the description about mobile traveler behavior among postgraduate students.Meanwhile, postgraduate students at Universiti Utara Malaysia (UUM) will be used as a sample of the study.Their perception about each variable of the planned behavior examined through the model existed. Unit of analysis of postgraduate students in every subject of study in master and doctoral level selected as sample to determine their behavior in mobile travelers.

Item Type: Article
Uncontrolled Keywords: Attitude towards, Subjective Norms, Perceived Behavior Control, Postgraduate Universiti Utara Malaysia
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: School of Business Management
Depositing User: Mr. Abdul Manaf Bohari
Date Deposited: 30 Aug 2015 08:18
Last Modified: 20 Apr 2016 04:01
URI: http://repo.uum.edu.my/id/eprint/15272

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