Abdul Hanan, Suhaila and Said, Noor Fadhilah and Mohd Kamel, Aida Amelia and Che Amil, Siti Azwin Farhana (2015) Factors that influences pedestrian intention to cross a road while using mobile phone. In: AFAP International Conference on Entrepreneurship and Business Management (AICEBM 2015), 10-11 January 2015, Kuala Lumpur – Johor, Univesiti Teknologi Malaysia.

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Abstract

Road accident has been identified as a cause of injury and death around the world including Malaysia.Among those who were killed and injured are pedestrian.There were few studies investigated the cause of the accident that involved the pedestrian in the other country. However, in Malaysia, as far as road safety and pedestrian is concerned, the research still at an early stage. The theory of planned behavior (TPB) has been utilized widely in all research areas including road safety and pedestrian.Thus, this theory was used to understand the psychosocial factors that influence pedestrian intentional behavior.In particular, this paper examined the extent to which the TPB influenced pedestrian intention to cross a road while using mobile phone.This research utilized quantitative approach, that is a survey (n = 107). The result indicated that subjective norm (SN) and perceived behavioral control (PBC) significantly influenced intention to cross a road when using mobile phone. Thus, based on the result, it was suggested that the safety awareness campaign and education should focus on SN and PBC e.g., Pedestrian Awareness Day.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Published in International Journal of Economics and Financial Issues, 2015, 5 (Special Issue)
Uncontrolled Keywords:	Pedestrian, Intention, Safety, Road Crossing
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	School of Technology Management & Logistics
Depositing User:	Mdm. Suhaila Abdul Hanan
Date Deposited:	04 Jan 2016 02:00
Last Modified:	12 Apr 2016 03:14
URI:	https://repo.uum.edu.my/id/eprint/16772

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