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Willingness-to-pay for monorail services: Case study in Penang, Malaysia


Lee, L. Y. and Cheah, Yong Kang (2014) Willingness-to-pay for monorail services: Case study in Penang, Malaysia. Pertanika Journal of Social Sciences & Humanities, 22 (1). pp. 165-179. ISSN 0128-7702

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Abstract

The main objective of this study is to examine the determinants of consumers’ willingness to-pay for monorail transportation in Penang (Malaysia). Cross sectional primary survey data with a total of 498 respondents is used for the analysis via a censored regression model.The results demonstrate that habit of recycling, experience in using urban rail-based transportation and problems of insufficient car parks have the significant effects on the willingness-to-pay for a trip of monorail to travel to work. Whereas, age, gender, ethnicity, income, education and personal perspective on public transportation system are found to have no significant impact on the willingness-to-pay for a trip of monorail to travel to work Based on these findings, several policies are recommended.

Item Type: Article
Uncontrolled Keywords: Congestion, monorail, transportation, willingness-to-pay, Malaysia
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: School of Economics, Finance & Banking
Depositing User: Dr. Cheah Yong Kan
Date Deposited: 07 Jan 2016 03:41
Last Modified: 18 Apr 2016 01:49
URI: http://repo.uum.edu.my/id/eprint/16842

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