mailto:uumlib@uum.edu.my 24x7 Service; AnyTime; AnyWhere

Does balanced scorecard improve strategy communication? Qualitative evidence

Ayoup, Hazeline (2012) Does balanced scorecard improve strategy communication? Qualitative evidence. In: First Qualitative Research Conference 2012, 4th to 7th November 2012, Kuala Lumpur, Malaysia. (Unpublished)

[thumbnail of FQC 2012 1-16.pdf] PDF
Restricted to Registered users only

Download (603kB) | Request a copy

Abstract

As a part of a larger study, this study presents an exploratory and qualitative analysis of the used of Balanced Scorecard (BSC) as a strategy communication tool in a large Malaysian service provider. Better understanding of organization’s strategy is vital for better implementation of the strategy itself. Kaplan and Norton (1992, 2001), claimed that one of the major advantages of BSC is its ability to enhance the process of communicating corporate strategic objectives from the top to the operational level managers. With regards to this issue, this study specifically explores the used of BSC to facilitate strategy communication between the top and the lower management team.Finding of this study revealed that the BSC does improve communication of firm’s strategic objectives from the top to certain lower managerial levels.The study also indicates some room for improvement regarding the strategy communication issue in a BSC company.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized By: School of Accountancy, College of Business, University Utara Malaysia
Uncontrolled Keywords: Strategy implementation, Balanced Scorecard, Strategy Communication.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Dr. Hazeline Ayoup
Date Deposited: 06 Apr 2016 03:15
Last Modified: 20 Apr 2016 00:28
URI: https://repo.uum.edu.my/id/eprint/17676

Actions (login required)

View Item View Item