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Study on customers' preferred housing packages in Kubang Pasu, Kedah

Mohammed, Asem Omar and Ng, Sen Cheng and Pee, Zhi Jun and Soon, Yaying and Low, Li Ling and Ahmad, Azhar (2015) Study on customers' preferred housing packages in Kubang Pasu, Kedah. In: Symposium on Technology Management and Logistics (STMLGoGreen), 8-9 December 2015, Universiti Utara Malaysia.

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Abstract

The purpose of having this study is to understand about the UUM lecturers‟ preferences toward the types of housing packages provided by the housing developers in Kubang Pasu, Kedah.In addition to that, the study analyses the gap between the offerings and the preferences.Besides using a survey to gather respondents‟ perceptions, this research also employs key persons‟ perspectives into the analysis.It is expected that the findings could contribute toward greater understanding in view of housing industry. This research is also expected to provide good insights on managerial applications.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789670910178 Organized By: School Of Technology Management & Logistics, Universiti Utara Malaysia. Collaboration With: Pusat Kerjasama Universiti-Industri Universiti Utara Malaysia
Uncontrolled Keywords: housing, Kedah, UUM lecturers, house developer, lecturer's references
Subjects: T Technology > TH Building construction
Divisions: School of Technology Management & Logistics
Depositing User: Mr. Azhar Ahmad
Date Deposited: 14 Nov 2016 00:44
Last Modified: 14 Nov 2016 00:44
URI: https://repo.uum.edu.my/id/eprint/19371

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