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Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk


Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk. Journal of Asian Business Strategy, 6 (2). pp. 22-30. ISSN 2225-4226

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Abstract

Drawing from Fishbein and Ajzen (1975) theory of planned behavior, this study hypothesized that attitude would each interact with perceived risk to predict actual purchase. Mall intercept survey was used to collect data from six states in Malaysia. A total of 473 out of 573 respondents completed and returned the questionnaire. A seven point Likert scale was used to measure responses. The data were analyzed using Partial Least Squares (PLS) path modeling (Ringle et al., 2015), results suggest that attitude and purchase intention is positively associated with actual purchase. On the contrary, the findings show that perceived risk does not moderate the relationship between attitude and actual purchase.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Dr. Sany Sanuri Mohd. Mokhtar
Date Deposited: 16 Nov 2016 01:09
Last Modified: 16 Nov 2016 01:09
URI: http://repo.uum.edu.my/id/eprint/19683

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