Kasim, Azilah and Altinay, Levent (2016) How does firm strategy affect the relationship between entrepreneurial strategic orientation and firm growth? A preliminary analysis on small and medium size hotels in peninsular Malaysia. International Review of Management and Marketing, 6 (S7). pp. 116-120. ISSN 2146-4405

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Abstract

This paper presents a preliminary analysis on how firm strategy (FS) affects the relationship between entrepreneurial strategic orientation and firm growth within the context of small and medium size hotels in Peninsular Malaysia.The hypotheses were tested using 254 completed questionnaires from hotel representatives at managerial level.Regression analysis results showed that the hypothesis on positive effect of entrepreneurial orientation (EO) on growth of small and medium size hotels could not be accepted.On the other hand, the hypothesis on the moderating effect of FS on the relationship between EO and growth of small and medium size hotels was confirmed. Based on the findings, several implications are proposed.

Item Type:	Article
Additional Information:	Special Issue for "International Soft Science Conference (ISSC 2016), 11-13 April 2016, Universiti Utara Malaysia, Malaysia"
Uncontrolled Keywords:	Firm Strategy, Entrepreneurial Orientation, Firm Growth
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Tourism, Hospitality & Environmental Management
Depositing User:	Prof. Dr. Azilah Kasim
Date Deposited:	07 Dec 2016 08:35
Last Modified:	07 Dec 2016 08:35
URI:	https://repo.uum.edu.my/id/eprint/20257

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