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Conceptualizing the role of leadership, community support, and entrepreneurship skill in the performance of community-based rural homestay (CBRH) programme in Malaysia


Kayat, Kalsom and Zainuddin, Nur Farrah Ain and Ramli, Razamin and Mat Kasim, Maznah (2016) Conceptualizing the role of leadership, community support, and entrepreneurship skill in the performance of community-based rural homestay (CBRH) programme in Malaysia. In: International Soft Science Conference 2016 (ISSC 2016), 11-13 April 2016, Adya Hotel, Langkawi Island, Kedah, MALAYSIA.

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Abstract

In Malaysia, CBRH is promoted by the government as a means to develop rural communities through their engagement in tourism small businesses.Both financial and non-financial supports have been provided by different government agencies to enable the program management and operators to serve quality services to the visitors and eventually to sustain their performance.This paper presents a conceptual analysis on variables that may influence CBRH’s performance.Specifically, it explores the influential roles that can be potentially played by the selected determinants namely leadership, community support, and entrepreneurship skill.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Community-based tourism; community-based project; rural tourism; rural development.
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: School of Tourism, Hospitality & Environmental Management
Depositing User: Prof. Dr. Kalsom Kayat
Date Deposited: 18 Jan 2017 06:51
Last Modified: 18 Jan 2017 06:51
URI: http://repo.uum.edu.my/id/eprint/20665

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