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Sustainable transportation scheme in universiti: Students' intention on bike sharing system: An empirical approach

Zainuddin, Nizamuddin and Leong, Hui Min and Choo, Sook Teng and Sim, Pei Khe (2016) Sustainable transportation scheme in universiti: Students' intention on bike sharing system: An empirical approach. Journal of Global Business and Social Entrepreneurship (GBSE), 2 (4). pp. 144-163. ISSN 2462-1714

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Abstract

There are growing interest and concern with the concept of sustainable transport due to the high growth of energy consumption s and greenhouse-gas effects from transport sector.Bike sharing system appears to be cost-effective and a sustainable way to travel for a shorter distance.University is an ideal place to implement this system.However, previous researcher reported that most of the university's students commonly relied on the motorized vehicle to commute.This study aimed to determine students’ intention to use the bike sharing system in campus.Ajzen's Theory of Planned Behavior (TPB) taken as the underpinning theory. Attitude, subjective norms and perceived behavioral control are the predictor variables involved in the study, and students’ intention is the criterion variable.The data were collected from 375 full time undergraduate students of University Utara Malaysia (UUM) through a self-administered questionnaires.Proportionate stratified sampling method has been used where population were divided into three strata according to gender, race and college.The findings observe for the correlation of all the variables involved in the study.This study will be beneficial to UUM by offering valuable information regarding students’ intention to use the bike sharing system in campus. This study will also help to better understand the students’ intention towards embracing sustainable transport and validating their awareness on the importance of sustainable transportation. Furthermore thus encourage and enhance the development of ethical behavior among them toward appreciating, preserving and protecting the environment.

Item Type: Article
Uncontrolled Keywords: Bike Sharing System, Intention, Theory of Planned Behavior, Sustainable Transportation, Ethical Behavior, Preserving.
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: School of Technology Management & Logistics
Depositing User: Mr. Nizamuddin Zainuddin
Date Deposited: 18 Jan 2017 07:04
Last Modified: 18 Jan 2017 07:04
URI: https://repo.uum.edu.my/id/eprint/20668

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