Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin and Mohd Jalil, Nor Hayati and Ismail, Solahuddin (2016) Culturally responsive: exploring the attributes of Islamic health communication. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Abstract

The purpose of this paper is to explore the attributes (basis and values) of faith-based communication strategy on health communication. Eight series of focus group studies on Muslim community were conducted to gather the data.The finding makes abundantly clear that the tawhidic (the belief in Oneness of God) conception significantly determine the effectiveness of Islamic communication message.In addition, there were another six themes that contributes to Islamic health communication attributes which may influence the receiver’s attitudes and behaviours.The insights of this paper may contribute to the further development of health promotion strategies for Muslims community.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	SHS Web of Conferences 33, 00082 (2017); Published online: 02 February 2017
Subjects:	P Language and Literature > P Philology. Linguistics
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Dr. Mohd. Khairie Ahmad
Date Deposited:	07 Feb 2017 00:49
Last Modified:	07 Feb 2017 00:49
URI:	https://repo.uum.edu.my/id/eprint/20856

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