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The importance of logistics competencies towards online shopping behaviour among university students

Kok, Chai Ceok and Siew, Suk Ling and Hoe, Cheon Yew and A. Jalil, Emy Ezura (2017) The importance of logistics competencies towards online shopping behaviour among university students. In: Symposium on Technology Management & Logistics (STML–Go Green) 2016, 6th - 7th December 2016, Universiti Utara Malaysia, Sintok, Malaysia.

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Abstract

Online shopping is growing more rapidly and globally. With the development of Internet, the competition between online retailers has progressed into competition between logistics service providers (LSPs).From the fundamental perspective, the online shopping could not be successfully completed without LSPs.In fact, the performance of LSPs can be considered as one of the determinants that influence consumers’ online shopping behaviour.This paper presents the relationship between consumers’ online shopping behaviour and logistics competencies of LSPs in order to covering the shortcomings of previous studies that did not examine specific factors, especially logistics factors that influence online shopping behaviour.In this study, there are three dimensions of logistics competencies which in term of order accuracy, order condition and reverse logistics have been adopted.A sample of 400 respondents has been used and quantitative research is conducted by means of a structured questionnaire.As a result, the findings indicated that order accuracy is the most important variable in influencing online shopping behaviour.Likewise, other logistics variables such as order condition and reverse logistics are considered relevant to online shopping behaviour.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-967-0910-37-6 Organized by: School of Technology Management & Logistics, Universiti Utara Malaysia
Uncontrolled Keywords: online shopping, logistics service providers, online shopping behaviour, logistics competencies
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: School of Technology Management & Logistics
Depositing User: Mrs. Emy Ezura A. Jalil
Date Deposited: 12 Jul 2017 00:59
Last Modified: 12 Jul 2017 00:59
URI: https://repo.uum.edu.my/id/eprint/22620

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