Awang Teh, Syarifatul Adawiyah and Ibrahim, Siti Atikah and Yahya, Norhartini and A Jalil, Emy Ezura (2017) Enhancement halal sustainability on customer goods. In: Symposium on Technology Management & Logistics (STML–Go Green) 2016, 6th - 7th December 2016, Universiti Utara Malaysia, Sintok, Malaysia.

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Abstract

Muslims around the world are experiencing an increase in their awareness of the concept of halal food because of the demand for compliance with the requirements of their religion.As we know that not only Muslims who took Halal food products but also non-Muslims are also likely to take and prefer Halal products.Halal logistics is about applying excellence in supply chain during the process of sourcing, production, and distribution.The purpose of our study is to investigate the relationship of tractability and accessibility in order to achieve the halal sustainability.The data was collected via a questionnaire survey targeted Muslim and non-Muslim customers of the halal food product.The multiple linear regression analysis has been used to analyze the date.The 400 respondents from University Utara Malaysia were choosing as respondent for this study.The result shows that the traceability and accessibility variable explained a significant 80% variance in enhancement halal sustainability.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-967-0910-37-6 Organized by: School of Technology Management & Logistics, Universiti Utara Malaysia
Uncontrolled Keywords:	Halal food products, Halal sustainability, traceability, accessibility
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc T Technology > TS Manufactures
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Emy Ezura A. Jalil
Date Deposited:	12 Jul 2017 01:03
Last Modified:	12 Jul 2017 01:03
URI:	https://repo.uum.edu.my/id/eprint/22627

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