Mohd Shariff, Mohd Noor and Setyawati, Sri Murni and Rosiana, Monica (2017) The moderating effects of personality, attitudes, leadership on market orientation and business performance of SMEs in Purwokerto Province, Indonesia. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia..

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Abstract

This study aimed to examine the moderating effects of personality, attitudes, leadership on the relationship between market orientation and business performance of Small and Medium Enterprises (SMEs) in Purwokerto Province, Indonesia.To test the models, Structural Equation Modelling (SEM) was used.Among the softwares used to assist the analysis in this study were AMOS 21.0, SPSS 16.0 and Microsoft Excel 2007. The sample size of this research was 150 owners/managers of Small and Medium Enterprises (SMEs) in Purwokerto province, Indonesia.The result showed personality, attitudes, leadership moderated the effects on the relationship between market orientation and business performance of SMEs.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN 978-967-0910-76-5 Organized by: School of Business Management, Universiti Utara Malaysia.
Uncontrolled Keywords:	Market Orientation, Personality, Attitudes, Leadership, Business Performance, SMEs
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	02 Apr 2018 00:23
Last Modified:	03 Nov 2020 06:28
URI:	https://repo.uum.edu.my/id/eprint/23737

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