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Investigating the effect of entrepreneurship development on the relationship between market orientation, total quality management and SMEs performance in Kano

Rogo, Halilu Bello and Mohd Shariff, Mohd Noor and Setyawati, Sri Murni (2017) Investigating the effect of entrepreneurship development on the relationship between market orientation, total quality management and SMEs performance in Kano. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia...

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Abstract

This paper investigates the effect of entrepreneurship development on the Small and Medium Enterprises (SMEs) performance in Kano. The issue of Market Orientation (MO), Total Quality Management (TQM) on the Small and Medium Enterprises (SMEs) performance in Kano state will be an interesting area of research as a centre of commerce in Nigeria. The paper sample consists of 8,286 of all the SMEs operating in Kano state.Out of which 367 questionnaires were administered to respondents concerning the MO and TQM to SMEs performance, 297 were returned.The number of the valid questionnaires are 291.The data were analyzed using Partial Least Square Structural Equation Modelling (PLS-SEM) to determining the effect of the variables of the study. The findings of the paper indicated that entrepreneurship development factors: MO and TQM promoting SMEs performance in Kano state.The results showed a statistically significant positive influence of both MO and TQM to SMEs performance.The finding provides the government, policy maker, small and medium enterprises development agency of Nigeria (SMEDAN) and SMEs owners/ managers with the important variables of this MO and TQM to SMEs performance in Nigeria.This paper also made some recommendations for future research.

Item Type: Conference or Workshop Item (Paper)
Additional Information: eISBN 978-967-0910-76-5 Organized by: School of Business Management, Universiti Utara Malaysia
Uncontrolled Keywords: Entrepreneurship Development, Market Orientation, Small and Medium Performance, Total Quality Management
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 02 Apr 2018 00:24
Last Modified: 03 Nov 2020 06:27
URI: https://repo.uum.edu.my/id/eprint/23744

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