Mohtar, Shahimi and Abbas, Mazhar (2015) Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation. Journal of Technology and Operations Management, 10 (1). pp. 1-13. ISSN 1823-514X

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Abstract

The purpose of this paper is to study the relationship between consumer resistance to innovation like smartphone and perceived risk. This study was conducted by using self administered questionnaire to seek the consumer behavior and their attitude towards innovation. This study indicates the significant positive causal relationship between resistance to innovation and perceived risk by consumers. The choice of research methodology and sampling technique minimized the sampling limitations in the study.This study contributed to the existing body of knowledge as well as in the current market.It gives the idea to the marketer and producer to enhance their product features to reduce the resistance to innovation.

Item Type:	Article
Uncontrolled Keywords:	Perceived risk, resistance to innovation, smartphone
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	16 Jun 2020 01:49
Last Modified:	16 Jun 2020 01:49
URI:	https://repo.uum.edu.my/id/eprint/27114

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