Abu Bakar, Muhamad Shahbani and Mohd Shaharanee, Izwan Nizal and Hassan, Syahida and Yasin, Azman and Yasin, Azman and Ang, Jin Sheng and Suhaimi, Safiah and Khoo, Yin Yin (2020) Identify entrepreneurial opportunity by mining data from social media. International Journal of Advanced Science and Technology, 29 (6s). pp. 1778-1782. ISSN 2005-4238

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Abstract

Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analysis to get some entrepreneurial ideas. A system named Graduate Entrepreneur Opportunity Recognition System (GEORsys) is proposed in this study. Hashtags for custom words or sectors like agriculture, services, food and beverages (F&B), fashion, information, communication and technology (ICT) and logistics are used to crawl data from Instagram. Then, some simple visualizations are shown to conclude what keywords or hashtags are popular in Instagram.

Item Type:	Article
Uncontrolled Keywords:	data crawling, Instagram, opportunity recognition, data mining, entrepreneurship
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Computing
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	19 Jul 2020 06:08
Last Modified:	19 Jul 2020 06:08
URI:	https://repo.uum.edu.my/id/eprint/27216

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