Samsudin, Sharina and Taib, Che Azlan and Yusoff, Rushami Zien (2020) Leaders communication practices in TQM implementation. Journal of Global Business and Social Entrepreneurship (GBSE), 6 (17). pp. 98-106. ISSN 2462-1714

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Abstract

There are ample established evidences on leadership as a critical success factors of TQM implementation and as mentioned by many authors is leadership, communication is proven to be the key skill for leaders. With the right communication skills being practiced by leaders, the team members or subordinates will be motivated to support and achieve the organization’s target. In addition, their commitment and cooperation will enhance the quality and productivity of the organization. Based on the findings from in-depth interviews conducted with 14 managers in various position, whom are from five manufacturing organizations in Malaysia, two of which are local organizations, two eastern and one representing western organization. The study concluded that, there is one main practice of communication applied by all organization, which is regulative function of communication practices. The second most practices is management function and followed by integrative-task oriented function. And, in most of these organizations, the functions are blend together with persuasive function. In conclusion, the communication practiced by leaders pertaining TQM implementation in manufacturing organizations who address the reasons of implementation, explanation of procedures with a blend of leadership persuasive skills will enhance the success of TQM implementation.

Item Type:	Article
Uncontrolled Keywords:	Leadership, Communication, TQM implementation
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	30 Jul 2020 02:34
Last Modified:	30 Jul 2020 02:34
URI:	https://repo.uum.edu.my/id/eprint/27311

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