Aljanabi, AbdulQadir Rahomee Ahmed and Hamasaleh, Salah Hamasaeed and Mohd Noor, Nor Azila (2019) Cultural diversity and operational performance: entrepreneurial orientation as a mediator. International Journal of Quality & Reliability Management, 36 (9). pp. 1522-1539. ISSN 0265-671X

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Abstract

Purpose – The purpose of this paper is to test the mediating role of entrepreneurial orientation in the nexus between cultural diversity (CD) and firm operational performance (OP). Design/methodology/approach – The population of the current study is foreign industrial firms listed in the tax directorate of the Kurdistan region of Iraq (KRI). A stratified random sampling technique was applied to select 136 firms in KRI, with a response rate of 57 per cent. Smart-PLS was used to examine the hypothesised relationships in the proposed framework.Findings – The results indicate that CD is significantly related to a firm’s OP. Entrepreneurial orientation (EO) is, in turn, significantly related to a firm’s OP. Furthermore, the results provide evidence that EO plays a mediating role in the nexus between CD and a firm’s OP. Originality/value – The study highlights the importance of CD and EO in supporting a firm’s OP. In addition, the findings will provide scholars and managers a deeper understanding of the role of EO as a mediator through which CD enhances a firm’s OP.

Item Type:	Article
Uncontrolled Keywords:	Entrepreneurial orientation, Operational performance, Cultural diversity
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	13 Aug 2020 06:23
Last Modified:	13 Aug 2020 06:23
URI:	https://repo.uum.edu.my/id/eprint/27333

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