Phankhong, Thienchai and Abu Bakar, Lily Julienti and Poespowidjojo, Donny Abdul Latief (2020) Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study. Annals of Contemporary Developments in Management & HR, 2 (2). pp. 29-39. ISSN 2632-7686

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Abstract

Pilot study is an essential initial step of a survey. The paper aims to explore the validity and reliability of the instrument in the pilot study stage before implementing large scale study of the mediating role of innovativeness between innovation strategy, organizational atmosphere, organizational culture and hotel performance in Thailand. The data were collected from 60 three to five stars hotel in Thailand. In this study using PLS-SEM 3.2.8 software for data analysis. The main results of the study found that content validity greater than 0.90, the cronbach’s alpha coefficient value of all the five constructs ranged from 0.747 to 0.928. Furthermore, the results of the composite reliability were above 0.70 which is acceptable confirmed that the instruments have a good reliability. Additionally, the results confirmed that the instruments were fit to be used for the actual study.

Item Type:	Article
Uncontrolled Keywords:	Innovativeness; Innovation Strategy; Organizational Atmosphere; Organizational Culture; Hotel Performance
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	10 Sep 2020 03:10
Last Modified:	10 Sep 2020 03:10
URI:	https://repo.uum.edu.my/id/eprint/27465

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