Ashara, Bashir Hadi and Mustaffa, Che Su (2019) Moderating effects of political interest on the relationship between facebook usage and online political participation: Data screening and measurement model. Asian Journal of Multidisciplinary Studies, 7 (1). pp. 38-47. ISSN 2348-7186

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Abstract

The ultimate objective of this article is only to carry out an initial and preliminary examination on a study data collected for empirical research on the moderating effect of political interest on the usage of Facebook for online political participation for the purpose of structural equation modelling. 600 questionnaires were distributed to various respondent in Nigeria, and only 473 questionnaires representing 79% response rate were used for this analysis. Non response bias test, the common method variance test, normality test and confirmatory factor analysis were all conducted to determine the fitness of the data for further multivariate analysis. Therefore, the findings revealed that the data is adequate and fit for conducting PLS structural equation modelling analysis.

Item Type:	Article
Uncontrolled Keywords:	Facebook Usage, Online Political Participation, Political Interest.
Subjects:	P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	23 Nov 2020 02:35
Last Modified:	23 Nov 2020 02:35
URI:	https://repo.uum.edu.my/id/eprint/27905

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