Mohd Zaini, Nursyazwana and Ahmad, Azhar (2020) Customer satisfaction on service quality in restaurant in UUM: inasis TNB. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management , Volume 2, 2 (9). pp. 31-33. ISSN eISBN 978-967-2276-24-1
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Abstract
The purpose of this study is to investigate the customer satisfaction on service quality of restaurant in UUM. It will determine whether the customer is very satisfied or not with the service quality in restaurants. A quantitative approach was employed to measure the relationships between the variable of study. A total of 100 respondents in Inasis TNB completed the questionnaire to measure the satisfaction level in the Inasis TNB Cafe. The research measured using SERVQUAL items. It measured reliability, responsiveness, assurance, empathy, and tangible of the Inasis TNB Café. In the future research, it is recommended that a research could focus on the factor of food quality in a restaurant.
Item Type: | Article |
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Uncontrolled Keywords: | Customer satisfaction, service quality, SERVQUAL, café |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | School of Technology Management & Logistics |
Depositing User: | Mrs Nurin Jazlina Hamid |
Date Deposited: | 25 Oct 2021 02:22 |
Last Modified: | 25 Oct 2021 02:22 |
URI: | https://repo.uum.edu.my/id/eprint/28355 |
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