Paramasivam, Eravivarma and Abu Al- Rejal, Hussein Mohammed Esmail (2020) Factors affecting the use of online shopping among UUM students. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management , Volume 2, 2 (40). pp. 145-148. ISSN eISBN 978-967-2276-24-1

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Abstract

Online shopping is a form of electronic commerce which allows customers to directly buy goods or services from a seller over the internet using a web browser. This research aims to identify how frequently UUM students are involved in online shopping, to identify the most common online purchasing products among UUM students and to identify the factor influencing UUM student online shopping behavior. Internet service quality, functionality, convenience, trust, firm reputation, and perceived value are the factors that affect using online shopping among UUM students. The quantitative study approached has been adopted in this study and questionnaires were distributed randomly in UUM but only a total of 200 respondents were selected. The findings indicate that about 96 % of UUM students are involved in online purchasing. The most common product purchased through online shopping is clothes which are 32.5%. The variable with the highest correlation is perceived value which has a value of 0.703, whereas the lowest correlated variable is the firm reputation which has a value of 0.527.

Item Type:	Article
Uncontrolled Keywords:	Online shopping, trust, convenience, functionality, perceived value
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	09 Nov 2021 00:57
Last Modified:	09 Nov 2021 00:57
URI:	https://repo.uum.edu.my/id/eprint/28396

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