Garcia-Sanchez, Marita (2014) The hardiness in people at work as a source of corporate communication for image building. Procedia - Social and Behavioral Sciences, 155. pp. 48-52. ISSN 1877-0428

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Abstract

In this study, the hardiness of people at work will be examined to base the corporate communication intended for image building of higher educational institutions.The purpose of this study is to assist corporate the internal publics to build good image after having observed problems of internal environment.Findings of the research showed that the top five forces that made people feel troubled were: presenteeism, violence, absenteeism, problem solving, and evaluation.The level of vulnerabilities to be hardy among students is higher.In terms of commitment, the CEOs and employees have higher level of negative feelings except in the items that described “better jobs elsewhere” and “personal cost of the job”.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14); Organised by: School of Multimedia Technology and Communication, UUM.18 - 20 October, 2014. Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Hardiness, public image; marketing communication; irritability; resiliency
Subjects:	H Social Sciences > P Language and Literature > P Philology. Linguistics
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	19 Jan 2015 06:23
Last Modified:	15 May 2016 00:44
URI:	https://repo.uum.edu.my/id/eprint/12984

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