Sarif, Siti Mahfuzah and Mohamed, Shafinah Farvin Packeer and Khalid, Mohamad Sukeri (2018) Assessing Decision Factors for House Purchasing (Needs Vs. Preferences) from Case Study of First-Time Potential Homebuyers in Klang Valley: Towards Technology-Mediated Individual Decision Aid. In: Knowledge Management International Conference (KMICe) 2018, 25 –27 July 2018, Miri Sarawak, Malaysia.
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Abstract
This study assesses the decision factors for house purchasing as part of the design model of a technology-mediated decision aid for first-time homebuyers. Technology-mediated assistance in house purchasing decision is evidenced in many developed countries, however, in Malaysia less study was found although the decision challenges faced by first-time homebuyers are undeniable. 19 decision variables under four group of housing attributes, namely, locational, neighborhood, structural and social cultural, are tested. A factor analysis approach is used on 320 case study data of first-time potential homebuyers in Klang Valley.This study finds that first-time homebuyers perceived locational and structural attributes as needs, where as neighborhood and social cultural attributes as preferences.
Item Type: | Conference or Workshop Item (Paper) |
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Additional Information: | ISBN: 9789670910871 Organized by: School of Computing, College of Arts and Sciences, Universiti Utara Malaysia. |
Uncontrolled Keywords: | House purchasing, factor analysis, technology-mediated decision aid |
Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
Divisions: | School of Computing |
Depositing User: | Mrs. Norazmilah Yaakub |
Date Deposited: | 28 Nov 2018 00:41 |
Last Modified: | 28 Nov 2018 00:41 |
URI: | https://repo.uum.edu.my/id/eprint/25248 |
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