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Dr. Md. Mohan Uddin
Pensyarah Kanan
Pusat Pengajian Ekonomi, Kewangan dan Perbankan
UUM College of Business
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Ahmed, Sayed
and
Uddin, Md Mohan
and
Ahshanullah, Mohammad
(2008)
Consumers' reaction to product variety: Does culture matter?
SSRN Electronic Journal. pp. 1-16. ISSN 1556-5068
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