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Tourism demand in Malaysia: Evidence from panel data

Kusni, A. and Kadir, N. (2014) Tourism demand in Malaysia: Evidence from panel data. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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This paper attempts to investigate economic and non economic factors that influence international tourist arrivals from ASEAN and OECD countries to Malaysia. Based on the sample period of fifteen years (ranging from 1995 to 2009), the data are analyzed by employing the panel data econometric technique (fixed-/random-effect model). The result indicate that the level of income in tourists‘ country of origin, prices of tourism in the substitute destination (Singapore) and exchange rates are significant in determining the flow of international tourist from ASEAN and OECD countries into Malaysia. In addition, the non economic factors (the words-of-mouth effect, the incident of Tsunami aftermath in 2004 and health issues) are also found to be significant in influencing international tourist arrivals from these countries.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords: fixed-/random -effect; panel data; income; substitute price; exchange rates
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: College of Law, Government and International Studies
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 08 Mar 2015 03:38
Last Modified: 08 Mar 2015 03:38
URI: http://repo.uum.edu.my/id/eprint/13315

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