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How employees in "green" hotels perceive Corporate Social Responsibility (CSR)

Marchoo, W. and Rungsimantuchart, L. (2014) How employees in "green" hotels perceive Corporate Social Responsibility (CSR). In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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The Corporate Social Responsibility (CSR) refers to a business's policy to comply with legal and ethical standards.While research has shown that hotel customers tend to have positive perceptions of hotels that maintain CSR policies,very little is known about employees' perceptions.In this study the researchers focused on how CSR is perceived by employees of green hotels, since by definition a ―green‖ hotel takes responsibility for its impact on the environment.Data was obtained from 63 employees of green hotels in Koh Samui, Thailand. The subjects completed a questionnaire about the policies of their hotels. Analysis of the data shows that the hotel employees perceive their hotels engaging in three categories of social responsibility – legal, ethical, and philanthropic.The results suggest that the employees' perceptions of their hotels' social responsibility were influenced by the activities associated with the green hotels' CSR policies.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords: Corporate Social Responsibility (CSR), CSR perception, employees, green hotel, Thailand
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: College of Law, Government and International Studies
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 08 Mar 2015 06:28
Last Modified: 08 Mar 2015 06:28
URI: http://repo.uum.edu.my/id/eprint/13326

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