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Toward a greater understanding of how service quality drives students satisfaction in higher learning institutions


Muhamad Husin, Nur Khairina and Romle, Abd Rahim and Mohd Yusof, Muhammad Suhaimi (2015) Toward a greater understanding of how service quality drives students satisfaction in higher learning institutions. International Journal of Administration and Governance, 1 (4). pp. 9-13. ISSN 2077-4486

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Abstract

This study intends to investigate the relationships between service quality and students satisfaction at Universiti Teknologi MARA (UiTM) Kedah, Malaysia. This study emphasizes on the service quality (SERVQUAL) instrument involving five dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy that contributing to students‟ satisfaction.Hence, this study provides a knowledge to the student's decision before entered for enrolment in any university on future.

Item Type: Article
Additional Information: 1(4) Special 2015
Uncontrolled Keywords: Higher learning institution, satisfaction, service quality, SERVQUAL
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Law, Government and International Studies
Depositing User: Mr. Abd. Rahim Romle
Date Deposited: 21 May 2015 01:46
Last Modified: 21 May 2015 01:46
URI: http://repo.uum.edu.my/id/eprint/14295

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