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The effect of customer acceptance on Islamic banking products and services

Mohd Nasir, Abiha and Romle, Abd Rahim and Shuib, Nazli (2015) The effect of customer acceptance on Islamic banking products and services. International Journal of Administration and Governance, 1 (4). pp. 26-30. ISSN 2077-4486

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Every Islamic banking institutional organization facing lot of obstacles in keeping them survive this challenging globalization world.Islamic banking system development still depending on the conventional financial institution especially in promoting the Islamic principle to the public’s knowledge.As for that, they put high priority to achieve a better performance in term of their efficiency and effectiveness.In order to meet this aim, organization should focuses on developing good marketing strategy to attract more customers’ acceptance.Islamic banking in Malaysia needs to improve their development and enhance the public’s acceptance especially convinced the non-Muslim customers towards using Islamic principle in the financial institution.Therefore, this study attempts to propose an investigation on the determinants of customer’s acceptance towards Islamic banking products and services in order to ensure the sustainability of Islamic law in financial institution in Malaysia. In this cross-sectional survey, a total of 86 respondents are selected as sample size to become the respondents. In this study also tried to identify the relationship between variables by using Pearson correlation as well as Descriptive statistic to analyze demographics of the respondent.The results of the study are expected to guide the top management of that Islamic banking institutional organization in order to provide better understanding and good marketing strategy to attract more customers on the future and increase their level of acceptance on Islamic banking products and services.

Item Type: Article
Additional Information: 1(4) Special 2015
Uncontrolled Keywords: Islamic banking products and services,customer’s acceptance, marketing strategy
Subjects: H Social Sciences > HG Finance
Divisions: College of Law, Government and International Studies
Depositing User: Mr. Abd. Rahim Romle
Date Deposited: 21 May 2015 07:11
Last Modified: 21 May 2015 07:11
URI: http://repo.uum.edu.my/id/eprint/14298

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