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Marketing and online advertisement: An overview of legal implication in Malaysia

Ayub, Zainal Amin and Mohamed Yusoff, Zuryati and Halim, Fairol (2007) Marketing and online advertisement: An overview of legal implication in Malaysia. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.

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In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. Under the issue of nonrepudiation, it also relates to issue of online advertisement, whether it is an "offer" or "invitation to treat". This paper will discuss this prevalent issue which is yet to be resolved by the Malaysian judicial system.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
K Law > K Law (General)
Divisions: College of Law, Government and International Studies
Depositing User: Mr. Zainal Amin Ayub
Date Deposited: 02 Nov 2015 08:46
Last Modified: 02 Nov 2015 08:53
URI: http://repo.uum.edu.my/id/eprint/16047

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