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Key drivers in enhancing actual purchase of local brand in Saudi Arabia: Intention, patriotism, trust, family and government support

Alekam, Jamal Mohammed Esmail and Al Anazi, Amer Ahmad and Nik Mat, Nik Kamariah (2013) Key drivers in enhancing actual purchase of local brand in Saudi Arabia: Intention, patriotism, trust, family and government support. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

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The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in Saudi Arabia.Though lot of attention is given to study the relationship between key drivers in enhancing actual purchase and intention,patriotism, trust, family and government support.But still there is a considerable confusion about how this relationship is developed and where it is directed.Each of the construct was measured on 7- point likert scale ranging from 1 strongly disagree to 7 strongly agree, where actual purchase has 6 items, intention has 8 items, patriotism has 11 items, trust has 8 items, family has 8 items and government support has 8 items.Four hundred self-administered questionnaires were distributed to target respondents among education specialists in Riyadh, Eastern Province, and Northern Borders of Saudi Arabia.252 questionnaires were completed and returned, so the response rate was 63%. The data was analyzed using Structural Equation Modeling (SEM) through AMOS 21.The goodness of fit indices of the revised structural model indicate adequate fit (GFI: 0.956, CFI: 0.984, RMSEA: 0.033, Ratio: 1.274, P-value: 0.066).The regression parameter estimates show three significant relationships between intention and patriotism (β=0.244, P-value> 0.002 and C. R=3.039), intention and family ((β=0.692, P-value = P <. 001*** and C.R=7.668), actual purchase and intention (β = 0.786, P –value = P <. 001*** and C.R = 6.904).The results show that purchase intention is positively related to consumer patriotism and purchase intention positively related to family.In addition, the results also indicate that the impacts of purchase intention on the actual purchase are significant. These results are discussed in the context of improving domestic product brand in Saudi Arabia.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by: School of Business Management, College of Business, Universiti Utara Malaysia
Uncontrolled Keywords: Actual Purchase of Local Brand, Patriotism, Family, Government Support
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Prof. Dr. Nik Kamariah Nik Mat
Date Deposited: 10 Dec 2015 02:50
Last Modified: 18 Apr 2016 01:38
URI: http://repo.uum.edu.my/id/eprint/16345

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