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Factors influencing consumer purchase decisions for health-promoting goods and services in Malaysia


Cheah, Yong Kang (2014) Factors influencing consumer purchase decisions for health-promoting goods and services in Malaysia. Malaysian Journal of Medical Sciences (MJMS), 21 (6). pp. 36-44. ISSN 1394-195X

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Abstract

Background: In the context of global increases in the prevalence of non-communicable diseases,the objective of the present study is to investigate the factors affecting individuals’ decisions to use health-promoting goods and services. Methods: The Third National Health and Morbidity Survey (NHMS III), consisting of 30992 respondents, was analysed. The Pearson chi-square test was applied to compare the distribution of categorical variables.A binary logistic regression model was used to assess the likelihood of using health-promoting goods and services. Results: Age, income, gender, ethnicity, education, marital status, location of residence, job characteristics, and being diagnosed with hypercholesterolemia were significantly associated with use of health-promoting goods and services. In contrast, young individuals, low income earners, males, Indians and others, the less-educated, single individuals, rural dwellers, the unemployed and individuals with hypercholesterolemia were less likely to use health-promoting goods and services than others. Conclusion: Socio-demographic and health factors played an important role in affecting the use of health-promoting goods and services.Based on these factors, several intervention measures with the intent of increasing the use of health-promoting goods and services were suggested, if only applicable to Malaysians.

Item Type: Article
Uncontrolled Keywords: demography, disease, expenditure, health promotion, lifestyle
Subjects: H Social Sciences > HF Commerce
R Medicine > RA Public aspects of medicine
Divisions: School of Economics, Finance & Banking
Depositing User: Dr. Cheah Yong Kan
Date Deposited: 24 Feb 2016 06:25
Last Modified: 18 Apr 2016 00:05
URI: http://repo.uum.edu.my/id/eprint/17323

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