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Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance


Zafar, Hina and Hafeez, Muhammad Haroon and Mohd Shariff, Mohd Noor (2015) Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance. In: Kuala Lumpur International Business, Economics and Law Conference (KLIBEL), August 15 – 16, 2015, Hotel Putra, Kuala Lumpur, Malaysia.

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Abstract

This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by presenting competing value framework model of organizational culture proposed by Cameron and Quinn (1999).This paper provides useful information to the organizations aiming to increase their performance.The major contribution of this paper is to explore the mediating impact of innovation on the relationship between market orientation, organizational culture and organizational learning relating to organizational performance in developing economies.The originality of this paper is that it provides useful implication for different types of organizations to understand the relationship of market orientation, organizational learning, organizational culture and innovation to improve their inter functional coordination, to introduce innovative products and processes and to improve their cultural elements as well as resulting in high performance.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-967-11350-4-5
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Prof. Dr. Mohd Noor Mohd Shariff
Date Deposited: 17 Apr 2016 03:47
Last Modified: 17 Apr 2016 03:47
URI: http://repo.uum.edu.my/id/eprint/17897

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