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Border tourism: Factors affecting self-efficacy of entrepreneurs in Northern Malaysia and Southern Thailand

Mansor, Mohd Najib and Othman, Abdul Rahim and Abdul Manaf, Kamarul Bahrain and Don, Mohd Sobri (2015) Border tourism: Factors affecting self-efficacy of entrepreneurs in Northern Malaysia and Southern Thailand. Australian Journal of Basic and Applied Sciences, 9 (17 S). pp. 54-59. ISSN 1991-8178

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Background: Strategies to attract higher-yielding tourists will be complemented by measures to ensure that local communities benefit from increasing tourist spending.Therefore, it is important to understand factors that drive local entrepreneurs to become successful in their business.Self-efficacy is a concept used in the literature to measure one's belief in his ability to successfully venture into a business. Objective: This paper examines the relationship between entrepreneur demographic factors, environmental forces and entrepreneurial self-efficacy of small business operators at the border towns of Malaysia and Thailand.The research is a cross-sectional study and a survey method is used. Results: Our result reveals that nationality has a significant relationship with entrepreneurial self-efficacy. With regard to the environmental forces, there is also a positive relationship between intensity of competition and entrepreneurial self-efficacy.Conclusion: Our result on environmental forces is not consistent with those studies conducted in western countries. It seems that the small business operators at border town of Malaysia and Thailand have the same belief which is different from those in western countries.

Item Type: Article
Uncontrolled Keywords: Environmental forces; intensity of competition; entrepreneurial selfefficacy; entrepreneurial behavior
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: School of International Studies
Depositing User: Mr. Mohd Najib Mansor
Date Deposited: 03 Oct 2016 08:16
Last Modified: 03 Oct 2016 08:16
URI: http://repo.uum.edu.my/id/eprint/18708

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