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Determinants of social media impact in local government

Mohd Sharif, Mohd Hisham and Troshani, Indrit and Davidson, Robyn (2016) Determinants of social media impact in local government. Journal of Organizational and End User Computing, 28 (3). pp. 82-103. ISSN 1546-2234

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Limited attention has been directed towards understanding the impact of social media in the public sector, particularly in local government organisations. Although social media offer substantial benefits and opportunities to local government, research into the impact of social media remains scant. To address this gap, the authors draw on the technology, organisation, and environment (TOE) framework and propose a model of the determinants of social media impact in local government. The model is tested with data collected via a survey with 173 Australian local government organisations using social media. Data were analysed using the partial least squares-structural equation modelling (PLS-SEM) technique. The results indicate that TOE factors including perceived benefits, perceived security risks, compatibility, and degree of formalisation are important predictors of social media impact in local government.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Dr. Mohd Hisham Mohd Sharif
Date Deposited: 13 Nov 2016 02:24
Last Modified: 13 Nov 2016 02:24
URI: http://repo.uum.edu.my/id/eprint/19201

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