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Sustainability criteria for the Malaysia homestay program

Mat Kasim, Maznah and Kayat, Kalsom and Ramli, Razamin and Ramli, Rohaini (2016) Sustainability criteria for the Malaysia homestay program. International Review of Management and Marketing, 6 (S7). pp. 250-255. ISSN 2146-4405

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This article is based on a study that was carried out to identify all the relevant sustainability criteria for the Malaysia Homestay Programmes.The purpose of the study was to come up with the criteria which can be used by the operators to rate their services and to promote their homestays.Once the criteria are identified, they are ranked in order to discover the priority of each of the criteria.The ranking was calculated using two methods which are Modified Pairwise Comparison method and rank order centroid (ROC) method.Twelve criteria were identified as the Malaysia Homestay Programme sustainability criteria.The study established that the programmes’ ‘commitment’, ‘organizational management and ‘cooperative effect’ are found to be ranked as the three most important criteria while ‘maintenance’, ‘hospitality’, and ‘networking’ are ranked as the three least important criteria.

Item Type: Article
Additional Information: Special Issue for "International Soft Science Conference (ISSC 2016), 11-13 April 2016, Universiti Utara Malaysia, Malaysia"
Uncontrolled Keywords: Sustainable Development Initiative, Multi-criteria Approach, Rural Tourism
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: School of Quantitative Sciences
Depositing User: Dr. Maznah Mat Kassim
Date Deposited: 15 Dec 2016 01:14
Last Modified: 15 Dec 2016 01:14
URI: http://repo.uum.edu.my/id/eprint/20321

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