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What affects Malaysian consumers’ intention to purchase hybrid car?


Teoh, Chai Wen and Mohd Noor, Nor Azila (2015) What affects Malaysian consumers’ intention to purchase hybrid car? Asian Social Science, 11 (26). pp. 11-26. ISSN 1911-2017

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Abstract

The purpose of this study are to examine the factors influence consumers’ intention to purchase hybrid car and explore the roles of consumption values in automotive context.The study has been examining the direct relationship between functional value, symbolic value, emotional value, novelty value and conditional value with consumers’ intention to purchase hybrid car.Each variable was measured using 7-point Likert-scale. Questionnaire was used to collect data from individual consumers in Klang Valley.The data were then analysed by using structural equation modeling (SEM) with SmartPLS 2.0.Five hypotheses were developed for this study and were tested using two stages analyses.The first stage involves measurement model while the second stage is structural model. The results of the study indicated that functional value is the most significant predictor of consumers’ intention to purchase hybrid car.In contrast, symbolic value, emotional value and novelty value failed to show significant relationship with consumers’ intention to purchase hybrid car.Finally, implications of the findings as well as limitations and future research are discussed.

Item Type: Article
Uncontrolled Keywords: consumer intention, hybrid car, partial least squares, structural equation modeling, theory of consumption values
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Prof. Madya Dr. Nor Azila Mohd Nor
Date Deposited: 24 Jan 2017 07:18
Last Modified: 24 Jan 2017 07:18
URI: http://repo.uum.edu.my/id/eprint/20736

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