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Disentangling the Significant of Improvisational Behavior on Women Entrepreneurs’ Business Success


Bari, Adibah and Arshad, Darwina (2017) Disentangling the Significant of Improvisational Behavior on Women Entrepreneurs’ Business Success. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

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Abstract

Previous research indicates that improvisation as deliberate extemporaneous composition and execution of novel action is an important matter for any business to be successful.The present article seeks to advance the theoretical knowledge on the influence of improvisation behavior on business success, particularly among women entrepreneur by reviewing and synthesizing available research into a conceptual framework that the relationship of the selected variables.Based on the arguments in this article, a proposition was developed to refine our understanding of the relationship between improvisation and business success.Finally, theoretical and practical implication were discussed.

Item Type: Conference or Workshop Item (Paper)
Additional Information: eISBN 978-967-0910-76-5 Organized by: School of Business Management, Universiti Utara Malaysia.
Uncontrolled Keywords: Improvisation Behavior, Business Success and Women Entrepreneur
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 02 Apr 2018 00:22
Last Modified: 02 Apr 2018 00:22
URI: http://repo.uum.edu.my/id/eprint/23718

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