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The impact of motivation on online shopping continuance intention: A conceptual paper


Mat Sani, Amizatulhawa and Mohd Mokhtar, Sany Sanuri and Ahmad, Norzieiriani (2018) The impact of motivation on online shopping continuance intention: A conceptual paper. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

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Abstract

The purpose of this paper is to understand the concept of continuance intention in ecommerce perspective.In addition, this paper also aims to review motivational factor that influences continuance intention in online shopping. Currently, the advancement of internet technology has given a huge impact on the way people dealing with business especially in the context online shopping.Nowadays, online shoppers tend to change shopping sites regularly.Therefore, retaining existing online consumers has been a challenging task for online retailers.Thus, scholar in the field of marketing has begun to turn their consideration to look forward into customers‟ retention in online shopping websites.Few factors have been determined by previous researchers.Yet, the factors that influencing customer‟s intention in online shopping remain unclear.This paper will look and review motivational factors that were highlighted from the previous studies on the issues debated and its effect toward continuance intention in online shopping.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by: School of Technology Management and Logistics (STML), Universiti Utara Malaysia
Uncontrolled Keywords: e-commerce, continuance intention, motivational factor, online shopping, online shopper
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 04 Jun 2018 00:32
Last Modified: 04 Jun 2018 00:32
URI: http://repo.uum.edu.my/id/eprint/24199

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