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Sustaining Competitive Advantages in Malaysian Electrical and Electronics Industries Context

Teoh, Bak Aun and Abu, Noor Hidayah (2018) Sustaining Competitive Advantages in Malaysian Electrical and Electronics Industries Context. International Journal of Supply Chain Management (IJSCM), 7 (1). pp. 42-50. ISSN 2050-7399

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Electrical and electronics (E&E) manufacturing industries is one of the main sources for overall Malaysia economic growth.Generally, development and innovation of new product in E&E companies involved the changes in the finished goods, products or services offered by the company. However, Malaysia E&E industries are lagging behind in terms of technological research and development and corporate strategy in adopting organization’s flexibility in facing fierce market competition. In this technology advancement era, most multinational electrical and electronics (E&E) conglomerate has introduced research and development (R&D) in product technology to be integrated in manufacturing system in order to sustain competitive advantages.

Item Type: Article
Uncontrolled Keywords: Sustainable Competitive Advantages, New Product Performance, R&D, Value Creation
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 18 Jul 2018 06:03
Last Modified: 18 Jul 2018 06:03
URI: http://repo.uum.edu.my/id/eprint/24410

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