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An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites


SICONSEM, SICONSEM (2017) An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites. In: Sintok International Conference on Social Science and Management (SICONSEM 2017), 4-5 December 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.

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Abstract

The use of social media among organisations in Malaysia is increasing, in line with the enhancement of access to social media.Public institutions develop social media sites to improve customer service quality, build good relationships with customers and improving transparency.State zakat institutions are among the most sensitive organizations on the issue of transparency.Many allegations arise from the public that zakat institutions are only good at collecting zakat, but not effective in distributing the fund to the qualified asnaf.Prior to this, zakat institutions were unable to respond effectively to the accusations due to lack of appropriate channel.With the sophistication of social media technology, there are proactive zakat institutions using social media applications to improve transparency in terms of zakat distributions, particularly in responding to the public accusations. However, little research has been done to study social media use by zakat institutions in Malaysia.Thus, this study was conducted to analyse the adoption of social media in Malaysia by zakat institutions and analysing the forms of interactions between social media users and zakat institutions in social media sites. Based on an analysis conducted on Malaysian zakat institution’s social media sites, this research presents insights on the use of social media applications and the level of interactions in Malaysian zakat institutions.The results show a high level of social media adoption among zakat institutions.Almost all Malaysian zakat institutions are currently active in using social media, particularly Facebook.It is also noted found that there are differences between each state in terms of engagement related to post activity and interactions.The result of this study highlighted the level of social media use by zakat institutions in Malaysia as well as explaining the form of interaction between public and zakat institutions in social media sites.

Item Type: Conference or Workshop Item (Paper)
Additional Information: eISBN 978-967-2064-65-7 Organized by: UUM Press Universiti Utara Malaysia
Uncontrolled Keywords: Social media, zakat, adoption, tranparency, technology.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 14 Aug 2018 08:07
Last Modified: 14 Aug 2018 08:07
URI: http://repo.uum.edu.my/id/eprint/24649

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