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Employment multiplier: Case study of Rhu Plantation site in Pantai Senok Kelantan

Tuan Hussain, Faten Naseha and Mamat, Mohd Parid and Abdullah, Mukrimah and Adnan, Norliyana (2017) Employment multiplier: Case study of Rhu Plantation site in Pantai Senok Kelantan. In: Seminar Kebangsaan Transformasi Sosio-Ekonomi Wilayah Utara ke-3, 02 -03 Ogos 2018, Hotel Casuarina@Meru, Ipoh, Perak Darul Ridzuan.

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Well preserved natural ecosystem has the potential to enhance local economic activities by promoting ecotourism and business opportunity for local communities.This paper is an empirical study of the local economic benefits of ecotourism development in one of the rhu plantation site in Malaysia.Pantai Senok was selected as a case study to estimate local economic benefits in terms of employment opportunities provided by the ecotourism sector and other related sectors. To quantify the impacts of establishment of Pantai Senok on local community in terms of cash-flow, a study on employment multiplier has been carried out in 6 km radius of Pantai Senok. A total of 40 tourism operators has been interviewed and the results of the study showed that Pantai Senok has definitely contributed to income and output opportunities for local community.This study is vital to estimate and uncover the extend of benefits generated by the utilisation of wetland ecosystem towards local communities surrounding the area.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-967-0910-89-5 Anjuran: Pusat Penyelidikan Koridor Utara Universiti Utara Malaysia
Uncontrolled Keywords: ecotourism; economic benefits; economic impacts; wetland; economic multiplier; employment
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 14 Aug 2018 08:15
Last Modified: 14 Aug 2018 08:15
URI: http://repo.uum.edu.my/id/eprint/24659

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