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Case studies in management and business (volume 4)


Soon, Jan Jan (2018) Case studies in management and business (volume 4). UUM Press, Sintok. ISBN 978-967-2210-05-4

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Abstract

This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe).Following the successful publication of its three predecessors, the current Volume 4 selects and includes the best Malaysian case studies in the broad areas of management, economics and marketing. It is IMBRe’s aspiration to encourage both academics and students to embrace the case-study approach as an effective pedagogical tool.The cases are designed and written by academics to be used for both undergraduate and postgraduate courses, in which the academics themselves, more often than not, serve as instructors. Although each case is written specifically to cater for a particular course, it can be adapted for other related courses.

Item Type: Book
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Government
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 07 Oct 2018 07:31
Last Modified: 07 Oct 2018 07:31
URI: http://repo.uum.edu.my/id/eprint/24922

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