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Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusr, Maha Mohammed and Yusoff, Rushami Zien and Kareem, Olanrewaju and Bamgbade, J.A. (2018) Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach. Management Science Letters, 8. pp. 507-518. ISSN 19239335

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The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usage, the result of this study however indicated a positive relationship with mobile commerce adoption especially with the incorporation of perceived fun that tends to make mobile commerce platforms to be enjoyable. The study provides further insights into how perceived risk and fun can be used to increase the rate of adoption of mobile commerce by coming up with policies that can be used to improve the platform while marketability of mobile commerce can be enhanced.

Item Type: Article
Uncontrolled Keywords: Adoption, Fun, Mobile commerce, Perceived risk, Nigeria
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 08 Jan 2019 01:18
Last Modified: 08 Jan 2019 01:18
URI: http://repo.uum.edu.my/id/eprint/25396

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