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Malaysian women entrepreneurs: some emerging issues and challenges of entering global market


Md Isa, Filzah and Jaganathan, Mathivannan and Syazwan Ahmdon, Muhd Afiq and Mohamad Ibrahim, Hairunnisa (2018) Malaysian women entrepreneurs: some emerging issues and challenges of entering global market. International Journal of Academic Research in Business and Social Sciences, 8 (12). pp. 1596-1605. ISSN 2222-6990

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Abstract

The involvement of women entrepreneur in Malaysia has increased in the past few decades and significantly contributed to Malaysian economy development. However, some perennial issues and challenges constantly impeding women entrepreneurs from dominating entrepreneurial activities. Therefore, this study was conducted to investigate issues and challenges related to women entrepreneurs especially when entering the global market. Subsequently, the objectives of this study are to gather and examine pertinent information on women entrepreneurs and how successful women entrepreneurs in Malaysia prepared and handled issues and challenges arise during their international market penetration. For the purpose of capturing the required data, personal face-to-face interview with women entrepreneurs were conducted by using purposive sampling approach. Specifically, 10 women entrepreneurs from the northern region of Malaysia were involved in this study. The findings of this study provide some insights on women issues and challenges specifically related to individual, organizational and environmental factors. The results also will be helpful to the individual (spouse and family) and government to give more support to the women entrepreneurs in terms of moral, financial and non-financial.

Item Type: Article
Uncontrolled Keywords: Women Entrepreneur, Issues and Challenges, Global market .Malaysia
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 29 Apr 2019 03:24
Last Modified: 29 Apr 2019 03:24
URI: http://repo.uum.edu.my/id/eprint/25999

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